The hairdressing towels you use in your salon play a significant role in your overall branding. Clients may come to associate a certain type of towel, and even specific colour of towel, to the experience offered in your hair salon.
But what if you’re thinking of changing that?
Cotton towels have been the hairdressing towel of choice in Australia and worldwide for many years. But things are slowly changing. Salon owners are beginning to realise a large amount of water and electricity needed to wash these cotton towels between clients constantly. The sustainable solution comes in the form of the eco towel, a single-use towel that is completely biodegradable.
While you may be keen to start your eco-friendly adventure, you may be apprehensive of what your clients may think of the change!
Just as Effective
While sleek, black eco towels may look entirely different to the big, fluffy white cotton towels that are so often used in salons, they are just as effective! Eco towels are extremely absorbent, soft and comfortable. So while you may be introducing these towels for eco-friendly reasons, you can rest assured that they will be just as effective. And this is what you should keep in mind when introducing them to staff and clients.
Introducing Them to Clients
Many clients may have no idea what eco towels even are. So before you use them on your clients, you may want to give your client a little background on these towels and why you made the swap in the first place. Once hearing about all the benefits that these towels have to offer, your clients should support the change whole heartedly. Once they have felt that eco towels are just as comfy as cotton towels, they won’t even notice the difference!
Becoming more eco friendly as a salon, or any business for that matter, is definitely an admirable step. Making swaps should stir admiration in your clients, especially as the general public becomes more and more aware of the importance of sustainability.
Are you looking to make the swap over to eco hairdressing towels in Australia? Here at Affordable Eco Solutions, we offer a wide range of eco-friendly salon products. You’ll find a lot of information in our blog, and you can browse our products online. Feel free to get in touch with us should you have any questions.